得市場者得天下。當(dāng)前市場上,工程機(jī)械制造企業(yè)力爭市占率,部分制造企業(yè)市占率甚至存在一定的失真。而在代理領(lǐng)域,市占率也是企業(yè)必爭的高塔。如何提升市場占有率?這個(gè)過程中,制造商和代理商們又該承擔(dān)怎么樣的責(zé)任,做出哪些努力?
當(dāng)前昆明橋架市場上,各個(gè)廠家都在不斷搶占市場占有率,部分廠家甚至不惜虧本搶占市場。而在云南各市縣代理也是各廠家必爭的熱點(diǎn)。怎么樣才能提高電纜橋架的市場占有率,廠家和代理商都在哪方面做出了努力呢?
一、以公司合作方式搶占市場占有率。不斷擴(kuò)展廠家和安裝公司的合作,減少中間代理商的成本,與公司直接合作的方式搶占市場占有率。
二、加強(qiáng)與代理商的共同利益搶占市場。不斷加強(qiáng)與代理商的互利共贏建設(shè),不斷幫助代理商成長,搶占所銷售區(qū)域的市場。
三、以提高產(chǎn)品質(zhì)量搶占市場占有率。部分代理商,對(duì)昆明橋架制造廠家提出3個(gè)希望:“夢(mèng)想與目標(biāo)”“優(yōu)質(zhì)的產(chǎn)品”和“合作機(jī)制”。
The market gets the world. In the current market, construction machinery manufacturing enterprises strive for market share, and some manufacturing enterprises even have some distortion in market share. In the field of agency, market share is also a high tower for enterprises to fight for. How to increase market share? In the process, what are the responsibilities of manufacturers and agents, and what efforts should be made?
The market must survive. At present, in Kunming bridge market, each manufacturer is constantly seizing the market share, some manufacturers even at a loss to seize the market. In Yunnan, cities and counties are also the hot spots for manufacturers to compete. How can we improve the market share of cable bridge, manufacturers and agents have made efforts in what areas?
First, seize market share by way of company cooperation. Continuously expand the cooperation between manufacturers and installation companies, reduce the cost of intermediaries, and directly cooperate with the company to seize market share.
Two, strengthen the common interests of agents and seize the market. Constantly strengthen the mutual benefit and win-win construction with agents, constantly help agents grow, seize the market in the sales area.
Three, in order to improve product quality and seize market share. Some agents put forward three hopes for Kunming Bridge Frame Manufacturers: "Dreams and Objectives", "Quality Products" and "Cooperation Mechanism".
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