2018年昆明電纜橋架市場過億 年入千萬者不足十家

當大家眼光重新關注昆明電纜橋架業(yè)績時，不少橋架廠家開始焦慮，一年即將過去了，今年定下的銷售目標似乎相差很遠。

從目前各昆明橋架廠家發(fā)布的銷售業(yè)績來看，除了個別營收超千萬元，有望實現年初定下的銷售目標外，其他公司都還相去很遠。

這也讓人感到奇怪和反思，云南市場不斷增大，企業(yè)銷量卻跟不上，這背后到底包含著什么樣的風波與曲折？部分人士認為電纜橋架行業(yè)長期呈現“大行業(yè)，小企業(yè)”的狀態(tài)，至少存在以下三點原因。

一、昆明電纜橋架產品低頻高價，消費者品牌認知度不高

橋架消費太低頻，廠家不主動打廣告的話，經銷商很少會主動做廣告宣傳，廣大云南采購者對橋架企業(yè)品牌的認知度很低，甚至在很多采購者以最低價選擇品牌。

由于橋架行業(yè)屬于超低頻消費，消采購者平時對電纜橋架企業(yè)基本不會留心關注，只有在有需求時才會主動了解。對于大部分的采購者來說，電纜電線的安裝是一個樓盤只集中采購一次，很少人員會經歷兩到三次，由于平常了解不多，但又是巨額的“大宗消費”，大家在采購之前都會尋求多方參考意見，慎重決策。

汽車也是低頻消費，但和家居產品不同的是，汽車廣告信號強，平時在電視、電梯、商場

這是個太過“沉默低調”的行業(yè)，消費者不能主動找上門來。企業(yè)做大營收需要同時滿足市場規(guī)模、單價利潤、客群流量等基本因素，在流量這方面，昆明橋架企業(yè)顯得很被動。

二、昆明電纜橋架產品非標化嚴重，信息高度不透明

另外電纜橋架建材屬于非標品，沒有標準的參照系數，這也是橋架廠阻礙規(guī)模化發(fā)展的一大因素。

橋架產品非標化也容易加深本行業(yè)的信息封閉性。對比汽車、服裝等行業(yè)，他們的產品和銷售流程都相對標準化，能夠大量存貨，各項指標生產標準透明，價位也明朗清楚。

三、電纜橋架行業(yè)重服務和體驗，對人的依賴程度高，信息化程度低

電纜橋架行業(yè)本質上屬于傳統(tǒng)制造業(yè)，產品重視服務和體驗，做工、顏色、觸感等都需要有場景配合。企業(yè)要達到優(yōu)質的服務，就得擴展到各個地區(qū)，解決物流、倉儲、展示、驗貨、送貨、安裝、售后等問題。

When people pay attention to the performance of Kunming cable bridge again, many bridge manufacturers begin to worry. A year is coming, and the sales target set this year seems to be far from the same.

Judging from the sales results released by various Kunming bridge manufacturers at present, apart from individual revenue exceeding 10 million yuan, it is expected to achieve the sales target set at the beginning of the year, other companies are far from each other.

It also makes people wonder and reflect that the growing market in Yunnan, but the sales of enterprises can not keep up with, what kind of ups and downs are behind it? Some people believe that the cable bridge industry has long been a "big industry, small enterprises" state, at least for the following three reasons.

1. Low frequency and high price of Kunming cable tray products, consumer brand awareness is not high.

Bridge consumption is too low frequency, manufacturers do not take the initiative to advertise, distributors rarely take the initiative to advertise, the majority of Yunnan buyers on the bridge enterprise brand awareness is very low, and even in many buyers to choose the brand at the lowest price.

Because the bridge industry belongs to ultra-low frequency consumption, consumers usually pay little attention to cable bridge enterprises, and only when there is demand will they take the initiative to understand. For most purchasers, the installation of cables and wires is a concentrated purchase of a building only once, very few people will experience two or three times, because they usually do not know much, but also a huge amount of "mass consumption", we will seek multi-reference opinions before purchasing, careful decision-making.

Automobile is also low-frequency consumption, but unlike home products, automobile advertising signal is strong, usually in television, elevators, shopping malls.

This is too "silent and low-key" industry, consumers can not take the initiative to find. Enterprises need to meet the basic factors such as market size, unit price profit, passenger flow and so on. In terms of flow, Kunming Bridge Enterprises are very passive.

Two. Kunming cable tray products are not standardized, and the information is highly opaque.

In addition, cable bridge construction materials belong to non-standard products, there is no standard reference coefficient, which is also a major factor hindering the development of large-scale enterprises.

Non standardization of bridge products is also easy to deepen the information closeness of the industry. Compared with automotive and apparel industries, their products and service processes are relatively standardized, able to mass production, transparent parameters and clear prices.

Three, the home industry is heavy service and experience, high dependence on people, low degree of information.

Cable bridge industry essentially belongs to the traditional manufacturing industry. Products attach importance to service and experience. Work, color, touch and so on need scene coordination. In order to achieve high-quality service, enterprises have to expand to various regions to solve logistics, warehousing, display, inspection, delivery, installation, after-sales and other issues.

The way to make a brand may be to advertise by the enterprise itself, but the cost is very high, and the more comprehensive and accurate the channel coverage is, the more expensive the cost is. It may also be that after the industry informationization is improved, good enterprises can be easily searched by consumers.