壓力重重下的傳統(tǒng)橋架賣場破局之路在哪里?

2018在忙碌中已經(jīng)走完了三分之二，對于機(jī)電行業(yè)來說，似乎是冰火兩重天，無論是電纜電線、配電柜，還是相關(guān)配件，特別是中低端制造加工業(yè)，如昆明電纜橋架廠、都在尋找發(fā)展，也或在不斷洗禮、艱苦前進(jìn)，在當(dāng)前巨大的壓力下，昆明橋架企業(yè)怎樣辯風(fēng)而行，順應(yīng)信息時(shí)代發(fā)展趨勢，更為重要。而昆明惠博、昆明博超橋架已經(jīng)走在行業(yè)的前沿進(jìn)行落地實(shí)踐。

一直以來，昆明橋架攜手機(jī)電企業(yè)不斷引進(jìn)沿海先進(jìn)生產(chǎn)模式，打造云南頂級“一站式”機(jī)電綜合體，經(jīng)過幾年的經(jīng)營，已經(jīng)發(fā)展成云南地區(qū)以及周邊規(guī)模大、質(zhì)量好、配件全、周期短、服務(wù)好、輻射廣的“一站式”頂級機(jī)電綜合體。

近些年來，面對機(jī)電家萬億的市場蛋糕和國家政策對于電纜電線標(biāo)準(zhǔn)化的要求，互聯(lián)網(wǎng)銷售、上門服務(wù)等新模式不斷涌現(xiàn)，消費(fèi)主角不斷趨向年輕化;昆明橋架市場發(fā)展越來越規(guī)范化，行業(yè)集中度逐漸提升;客戶消費(fèi)升級趨勢加劇，采購者不僅僅追求產(chǎn)品質(zhì)量，更加的注重售后保障;傳統(tǒng)橋架賣場營銷工具和模式單一，急需設(shè)計(jì)和技術(shù)的賦能;賣場和區(qū)域性品牌如何更好的做到戰(zhàn)略聯(lián)盟營銷等等問題迫使整個(gè)機(jī)電橋架行業(yè)都在轉(zhuǎn)型升級，而作為流通領(lǐng)域的機(jī)電賣場也紛紛尋求創(chuàng)新，以期突破原有發(fā)展瓶頸。

面對電商、新科技對廠商和用戶的切割，橋架賣場在積極聯(lián)合技術(shù)創(chuàng)新型平臺賦能消費(fèi)體驗(yàn)，并利用線下渠道等資源優(yōu)勢，主動為商戶搭臺，以增加廠商與消費(fèi)者的粘性。而昆明惠博利用在機(jī)電行業(yè)耕耘6年的優(yōu)勢，整合機(jī)電行業(yè)資源，率先在行業(yè)打造的智慧云市場，解決了建材家居企業(yè)獲客難、營銷難、成交難等經(jīng)營問題，讓傳統(tǒng)機(jī)電廠商輕松轉(zhuǎn)型，快速搭上新零售列車。

In 2018, two-thirds of the busy work has been completed. For the electromechanical industry, it seems that there are two days of ice and fire. Whether it is cable and wire, distribution cabinet, or related accessories, especially the low-end manufacturing and processing industries, such as Kunming Cable Bridge Factory, are looking for development, or constantly baptizing and making arduous progress. At present, it is tremendous. Under the pressure, it is more important for Kunming bridge enterprises to argue about the trend of development and conform to the trend of the information age. The Kunming Hui Bo, Kunming Bo Chao bridge has been in the forefront of the industry to practice landing.

Over the years, Kunming Bridge Frame, together with the mechanical and electrical enterprises, has continuously introduced the coastal advanced production mode to build Yunnan's top "one-stop" mechanical and electrical complex. After several years of operation, it has developed into a "one-stop" top-level mechanical and electrical complex with large scale, good quality, complete accessories, short cycle, good service and wide radiation in Yunnan and its surrounding areas. Complex.

Where is the way to break the pressure of traditional mechanical and electrical stores?

In recent years, in the face of the trillion-dollar market cake and the national policy requirements for cable and wire standardization, new models such as Internet sales and door-to-door services have emerged, leading consumers are becoming younger and younger; the development of Kunming bridge market is becoming more and more standardized, the industry concentration is gradually rising; and the trend of customer consumption upgrading is intensifying. Purchasers not only pursue product quality, but also pay more attention to after-sales protection; the traditional bridge market marketing tools and modes are single, and urgently need the design and technology capabilities; how to better achieve strategic alliance marketing for the stores and regional brands, and so on, force the whole electromechanical bridge industry to transform and upgrade, and as a circulation field. Electromechanical stores also seek innovation in order to break through the bottleneck of the original development.

Faced with the cutting of manufacturers and users by e-commerce and new technology, bridge stores actively cooperate with technological innovative platforms to enable consumption experience, and take advantage of resources such as offline channels to actively build a platform for businesses to increase the stickiness between manufacturers and consumers. By utilizing the advantages of six years'cultivation in the electromechanical industry, integrating the resources of the electromechanical industry, Huibo Kunming took the lead in building materials and household enterprises' smart cloud market, which solved such business problems as passenger difficulty, marketing difficulty and transaction difficulty, and made it easy for traditional electromechanical manufacturers to transform into new retail trains and quickly catch up with new retail trains.